CEO and Founder of Awaken Her Beauty

Shantal Taylor, popularly known as Sassy, is emerging as the next-generation powerhouse for those seeking unshakeable self-worth and clarity. With a passionate focus on self-esteem and the quiet battles many women face navigating womanhood and identity, Sassy delivers immersive experiences that resonate deeply with women of all backgrounds. Her unique blend of personal truth, humor, and striking encouragement challenges limiting beliefs and inspires real change. Whether coaching, workshops or events, Sassy is leading a movement to help women “Wake Up” - rediscover their identity, own their voice, and step boldly into who they are so they, too, can begin to operate confidently with purpose and power in their everyday lives.

For several years, Sassy served as the Executive Director of Just Us Girls mentoring program, where she led with heart and purpose, creating safe, empowering spaces for young women to grow, express themselves, and understand their value. That passion quickly evolved into her own company, where she curates transformative experiences designed to help women elevate their personal lives, build confidence, and reconnect with who they truly are.

She is also the author of Girl, You Skinny ASF!, a raw and transparent account of her own journey through womanhood and identity. In the book, Sassy sheds light on the emotional weight women carry in a world obsessed with appearances, perfectionism, and comparison. Her storytelling is deeply relatable, fusing humor, vulnerability, and truth to dismantle the unrealistic standards placed on women and inspire authentic self-acceptance.

Whether on stage, in intimate workshops, or through her growing community, Sassy is cultivating a movement of women who are no longer settling due to fear, but instead rising to meet their potential. Bold, relatable, and unwaveringly real, Sassy is not limited to any title—she’s a force for personal and collective transformation.